Disney Embraces the Future with Apple’s Vision Pro

Walt Disney’s timeless wisdom about keeping focus on the future resonates deeply with The Walt Disney Company, a beacon of creativity since its inception in 1923. Throughout its rich history, Disney has continually embraced technological advancements, from pioneering the multiplane camera to the innovative creations of Walt Disney Imagineering. Now, as Disney+ launches on Apple’s groundbreaking spatial computer, the Apple Vision Pro, the company remains dedicated to pushing the boundaries of immersive storytelling.

Aaron LaBerge, President & CTO of Disney Entertainment & ESPN, emphasizes Disney’s unique position at the intersection of groundbreaking technology and unparalleled creativity. With the Apple Vision Pro, Disney promises a new dimension of immersion, where viewers can transport themselves into iconic Disney environments crafted by Industrial Light & Magic (ILM). From the far reaches of Star Wars’ Tatooine to the towering Marvel’s Avengers Tower, the possibilities are limitless.

This partnership unlocks a treasure trove of 42 Disney films in stunning 3D, including beloved classics like Avatar: The Way of Water and modern blockbusters like Black Panther and The Lion King. Leveraging Dolby Vision, MV-HEVC, and UHD resolution in HDR, Disney ensures that the creator’s vision is faithfully preserved for an unparalleled viewing experience.

Jamie Voris, EVP and CTO at The Walt Disney Studios, envisions spatial computing as a gateway to new frontiers of storytelling, promising to bring characters and stories to life in unprecedented ways. With decades of close collaboration between Disney and Apple, this partnership exemplifies the fusion of innovation and storytelling excellence.

Alisa Bowen, president of Disney+, highlights the transformative potential of Apple Vision Pro, providing viewers with an immersive experience like never before. As Disney+ leads the charge in blending technology and creativity, this partnership with Apple heralds a new era of streaming innovation.

Looking ahead, Aaron LaBerge sees this collaboration as just the beginning, with endless possibilities for new product elements and storytelling experiences. Whether it’s in sports, theme parks, or beyond, Disney remains committed to leveraging technology to create unforgettable experiences that captivate audiences worldwide.

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