Disney’s ‘Wish’ and DreamWorks’ ‘Trolls Band Together’ Divide Holiday Weekend Viewership

During the cherished five-day Thanksgiving holiday period, families flocked to theaters in search of animated entertainment, setting the stage for a head-to-head competition between Disney’s 62nd animated feature, “Wish,” and DreamWorks Animation’s 47th title, “Trolls Band Together.” The dynamic between the two films played out as they secured the No. 3 and No. 4 spots on the box office chart, respectively, during this extended holiday weekend.

Disney’s “Wish” garnered significant attention, positioned as the studio’s 100th-anniversary tentpole movie. However, it faced a somewhat unfair critique from some quarters, with critics characterizing it as a familiar retread of past animated successes, complete with a plucky heroine and adorable sidekicks. Despite this, audience response was notably positive, earning the film an A- Cinescore. The critics’ 50% Rotten Tomatoes rating did little to deter moviegoers, and Deadline estimates an impressive total box office haul of $32.3 million over the five-day run (with a three-day total of $20 million) across 3,900 theaters.

Internationally, “Wish” found success, pulling in approximately $17.3 million across 27 markets, constituting around 40% of its eventual overseas opening. This brought the film’s worldwide total to a commendable $49 million. While the movie faced its share of critical scrutiny, it managed to resonate with audiences, proving its strength at the box office.

On the other side of the cinematic spectrum, DreamWorks’ “Trolls Band Together” secured its position at the No. 4 spot, accumulating a five-day total of $25.3 million and boasting an overall cume of $64.4 million since its release on November 17, playing in 3,893 theaters in the U.S. The movie’s global success extended beyond American borders, with an international gross of over $81 million, resulting in a robust worldwide gross of $145 million. Industry observers are optimistic, predicting that the film, directed by Walt Dohrn, will effortlessly surpass the $150 million benchmark in the coming days.

While both “Wish” and “Trolls Band Together” enjoyed their share of the spotlight during the holiday weekend, industry experts anticipate more fierce competition ahead. Universal/Illumination’s Migration movie is poised to make a wide release on December 22, challenging the dominance of these animated features in theaters. Simultaneously, streaming services like Netflix present formidable alternatives to traditional theatrical experiences, with animated films such as the Adam Sandler-voiced “Leo” claiming the top spot on Netflix’s movie chart. Other animated hits like Illumination’s “Minions” at No. 4, Sony’s “Spider-Man: Across the Spider-Verse” at No. 8, and DreamWorks’ “Trolls” at No. 10 further contribute to the robust landscape of animated content available to audiences beyond the cinema. As the holiday season unfolds, the competition for viewers’ attention continues to intensify, with both theatrical and streaming platforms vying for a slice of the animated entertainment market.

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