After the recent varied box office performance of Pixar’s most recent films, the studio’s president delves into the narrative surrounding their budgets and clarifies the misconceptions.
Pixar’s president, Jim Morris, recently explained why the seemingly high costs of producing Pixar movies can often be misunderstood. Since the release of their pioneering full-length film Toy Story in 1995, the renowned animation studio has consistently produced numerous computer-animated feature films, many of which have been both critically acclaimed and commercially successful. However, recent box office performances, particularly with movies like Lightyear and Elemental, have been a mixed bag for the studio. Notably, Elemental, one of the studio’s most expensive animated ventures with a budget of around $200 million, faced challenges at the box office before eventually making a recovery after a lackluster initial debut week.
In an interview with Variety, Morris shed light on the complexities surrounding their budgeting, emphasizing that Pixar and Disney Animations are the only two studios producing animated films in the United States with all their artists working in-house. He pointed out that the studio’s budget includes various costs such as executive salaries, often overlooked in budget analyses. Despite these clarifications, Morris acknowledged that Pixar films are still quite costly. He stated:
“That’s a constant question. One of the ways you make these films for less money, and almost all of our competitors do this, is to do work offshore. It’s only us and Disney Animation that makes animation films in the U.S. anymore with all of the artists under one roof. We feel like having a colony of artists approach has differentiated our films. We hope to find a path to make that work. ‘Elemental’ was particularly expensive because all the characters have visual effects. We had been getting the film costs down.”
Morris further underscored that the reported budgets often include the entire company’s operational costs, unlike some other studios where budget reports solely reflect physical production expenses. Despite recent challenges, Pixar has an array of promising releases lined up, aiming to recapture the critical and commercial success they are known for.
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