A new Disney movie outperforms ‘Frozen’ with record-breaking success

A collage featuring the latest Disney releases: Inside Out 2, The Marvels, and Wish with the first breaking Disney Movie records

In the wake of a tumultuous year for Disney, the entertainment giant is poised for a grand resurgence, marked by the release of a highly anticipated film set to make cinematic history. As Disney commemorates its 100th anniversary, its recent array of projects, spanning Marvel Studios, Pixar Animation Studios, Lucasfilm, and 20th Century Studios, alongside Walt Disney Animation Studios and Walt Disney Studios, has received a spectrum of reviews—some lauded, others criticized.

Amidst this varied landscape, Disney’s streaming service, Disney+, showcased the season finale of the original series Loki, which captivated audiences worldwide. However, the latest Marvel Cinematic Universe (MCU) installment, The Marvels (2023), featuring Brie Larson as Carol Danvers, faces challenges at the box office, potentially indicating a departure from the franchise’s customary success.

Despite initial criticisms of its intricate plot and the portrayal of its villain, The Marvels has received positive feedback for the chemistry between its lead actors. This opens up the possibility for the film to defy expectations, drawing parallels to the success of Pixar’s Elemental (2023) earlier in the year.

Rachel Zegler as Snow White in Disney's live-action version of Snow White

From the enchanting realm of Walt Disney Animation Studios, the film Wish (2023) is gearing up to be a pivotal part of Disney’s centennial celebrations. Despite facing online backlash that accused Disney of lacking originality, the film has earned critical acclaim for its fluid animation, catchy musical numbers, and a return to the classic Disney princess movie formula.

While Wish and The Marvels have dominated recent discussions, they were swiftly overshadowed by a major announcement from Disney and Pixar following the conclusion of the prolonged Writers Guild of America (WGA) and Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) strikes that significantly impacted the film industry.

Disney and Pixar unveiled the teaser trailer for their upcoming feature film, Inside Out 2 (2024), bringing back the beloved characters Joy, Sadness, Anger, Fear, and Disgust. The trailer became an instant sensation, amassing a staggering 157 million views in 24 hours, making it the most-watched trailer in the history of The Walt Disney Company, surpassing the previous record held by Frozen 2.

Loki with B-15, Mobius, Casey and O.B. all around him in a workshop in Loki Season 2.

The success of Inside Out 2 extended beyond traditional platforms, with TikTok playing a pivotal role. Garnering 78 million views on the social media platform within a day, Disney’s reliance on TikTok was further emphasized, particularly after the company announced a unique content hub in collaboration with TikTok to celebrate Disney’s 100th anniversary.

A noteworthy element of Inside Out 2’s success is the introduction of a new character, Anxiety, voiced by Maya Hawke. This relatable and quirky addition has already struck a chord with audiences, promising a fresh and engaging perspective on the emotional dynamics within Riley’s mind.

Top half of the Chinese poster of The Marvels (Captain Marvel 2)

As Disney continues its journey into its second century, the overwhelming response to Inside Out 2 positions it as a cultural phenomenon and a testament to Disney’s enduring influence on global entertainment. With anticipation building, the film is set to hit theaters in the summer of 2024, promising an immersive and emotionally resonant experience for audiences of all ages.

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