DreamWorks’ Recent Box Office Flop Heads to VOD in Just 18 Days

DreamWorks’ latest cinematic offering, ‘Ruby Gillman, Teenage Kraken,’ is making a swift transition to video on demand (VOD), a mere 18 days after its initial theatrical release. This accelerated move to VOD comes on the heels of the film’s underwhelming performance at the box office. ‘Ruby Gillman, Teenage Kraken,’ a movie that takes audiences on a journey with the titular character, Ruby (played by Lana Condor), as she navigates high school life and discovers her lineage as a descendant of the kraken queens, tasked with safeguarding the oceans from sinister mermaids. As of the latest figures, the film has grossed $34.2 million worldwide, which is notably short of its $70 million budget.

The decision to release ‘Ruby Gillman, Teenage Kraken’ on VOD, effective from July 18, 2023, allows viewers to rent or purchase the film from the comfort of their homes. This swift transition from theaters to on-demand platforms can be attributed to the film’s lackluster box office performance.

Several factors may have contributed to ‘Ruby Gillman, Teenage Kraken’s’ disappointing box office numbers. Firstly, the film faced tough competition from other high-profile releases that hit theaters around the same time. Notably, it shared its release date with ‘Indiana Jones and the Dial of Destiny,’ which has raked in an impressive $303.6 million to date. The film also had to contend with Pixar’s latest animated offering, ‘Elemental,’ which garnered higher critical acclaim on platforms such as Rotten Tomatoes.

Beyond the challenges posed by formidable competition, the film’s underperformance may also be indicative of a broader trend in the film industry. A declining interest in traditional movie theater attendance is becoming increasingly evident, impacting the box office success of various films.

With the VOD release, DreamWorks aims to provide audiences with an opportunity to enjoy ‘Ruby Gillman, Teenage Kraken’ from the comfort of their homes. This transition to VOD could potentially help the studio recoup some of the losses incurred during the film’s theatrical run. However, the disappointing box office performance of ‘Ruby Gillman, Teenage Kraken’ might encourage DreamWorks to reevaluate its release strategy for its forthcoming cinematic endeavors, particularly in an evolving landscape where consumers have more choices than ever for how and where they consume entertainment.

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