Loki Season 2 Gets a New Thursday Night Slot

Image for article titled Loki Season 2 Will Now Air on Thursday Nights

Marvel fans are in for a schedule shake-up as Disney+ announces a notable change in the release pattern for the highly anticipated second season of “Loki.” This Marvel series, which initially ushered in Disney+’s Wednesday release trend, is now making a move to Thursday nights, with its sophomore season set to kick off on October 5th. The alteration brings “Loki” in line with another popular Disney+ series, “Ahsoka,” which currently airs on Tuesday evenings at 6 PM PT. Both shows depart from Disney+’s traditional release pattern, which typically saw major series dropping at 12 AM PT on Wednesdays.

The intriguing twist here is that “Loki” was the series that initially prompted Disney+ to switch from Friday releases to Wednesdays, creating a mid-week buzz for its marquee shows. Previously, series like “WandaVision,” “Falcon and the Winter Soldier,” and “The Mandalorian” all started as Friday releases before “Loki” bucked the trend.

Loki Season 2 stills, Marvel Studios logo

Now, with the success of “Ahsoka” in its 6 PM timeslot, it appears that Disney+ is experimenting with scheduling to maximize viewership and engagement. While this change in “Loki” Season 2’s release day is notable, it raises the question of whether Disney+ is reconsidering Wednesdays as its go-to day for premiering major shows. Could this signal a shift in strategy for the streaming giant as it continues to expand its lineup of highly anticipated Marvel and Star Wars series? Marvel enthusiasts will undoubtedly be watching closely to see how this scheduling alteration impacts the viewing experience and popularity of “Loki” Season 2.

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